John Russell

John Russell is the director of Digital Groundwork, a growth-focused consultancy and digital marketing implementation service. With over a decade of experience helping B2C, B2B, e-commerce, publishing, retail, and nonprofit organizations scale digital performance, John specializes in driving high-quality organic and paid traffic that converts. Trusted by over 300 clients and frequently tapped by digital agencies for his expertise, John is known for his practical, no-nonsense approach to sustainable digital growth.