As AI-powered search gained prominence and began reshaping how users find information, Zurich Insurance UK recognized the need to understand AI bot behavior on their website. The Search Marketing team wanted visibility into how platforms like ChatGPT, Perplexity and Google’s AI Overviews were interacting with Zurich’s insurance content. Take a look at how Zurich Insurance […]
Spotlight on Wahi Our “spotlight case studies” give you a quick look at a customer success story. In this spotlight, we look at how weekly crawl reports can facilitate the process of identifying your site’s crawlability issues and fixing them. Improving indexation and achieving organic growth With many listing or classified sites, a lot […]
Discover how HelloWork developed an optimal strategy for managing expired pages [oc-company] For over 20 years, HelloWork has been the leading actor in France, supporting professionals in their search for employment. With any site that has to handle millions of time-sensitive pages, one of the biggest challenges is managing the expired ones. In order to […]
Discover how GroupM drives organic traffic through a content creation campaign [oc-company] GroupM provides its clients with bespoke SEO strategies that encompass keyword analysis, content optimization, and site enhancements to bolster their clients’ online visibility. Abdi Ibrahim, a leading pharmaceutical brand, turned to GroupM Turkey to help improve their on-page SEO through a dedicated content […]
Facilitating site migrations and boosting non-branded traffic [oc-company] GroupM, one of the leading global media investment management groups, not only specializes in media services, but they offer clients tailored SEO strategies. IKEA Turkey numbers among its many clients and when they needed help preparing and carrying out a large-scale site migration of over 70,000 pages, […]
Data-driven internal linking optimization [oc-company] Improving user experience through internal linking Prisjakt, also known as PriceSpy, is on a mission to guide consumers to the right product at the right price. With over 4.6 million product pages, they needed to define which product pages they wanted to highlight with their internal linking strategy so as to […]
Maintaining consistent website quality and optimizing user experience [oc-company] Log file analysis and crawl over crawl in day-to-day SEO The Search Marketing team at Zurich Insurance UK manages 10 different websites split across two different platforms that are constantly undergoing site migrations. The team needed a way to monitor the site’s quality before and after […]
Improving website quality and team efficiency [oc-company] Moving beyond basic technical SEO audits Omio, a global transport platform, has grown significantly since its inception in 2013. With over 30 domains & 1.4 million landing pages, implementing basic technical SEO audits was no longer an effective way to stay on top of everything. They needed to […]
Successfully removing AMP without impacting SERP performance [oc-company] Optimizing crawl frequency and overall crawl budget distribution Removing Accelerated Mobile Pages from Future’s entire content platform, while potentially delicate, was becoming a strategic necessity. This international publishing and media group chose to use Oncrawl to monitor mobile search performance and crawl frequency before removing millions of […]
GroupM Turkey: huge improvement on organic performance for a content platform from Unilever [oc-company] Accelerated growth through content optimization Yemekte Keyif Var (YKV) is a recipes & cooking advice content platform owned by Unilever. With a highly competitive sector, the need for high-quality content was even more present to increase the visibility of the platform. […]
GroupM Turkey: a boost for a content platform from Unilever [oc-company] From zero traffic to exponential growth Saç Bakım Güzellik (SBG) is a beauty and personal care content platform owned by Unilever. Due to a change in business objectives, the site migrated domain and experienced indexing issues. GroupM Turkey chose to use Oncrawl to solve […]
Scraping to cross-analysis and set up an efficient SEO strategy [oc-company] Discovering and highlighting problems Find out how Jeremy dealt with the classic problems of sites with high volumes of pages by using scraping. This allowed him to better segment the site and prioritize SEO actions. He was able to crawl more data, track the […]