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Competitive companies prioritize mentorship: Here’s why you should too

Mentorship has long been a cornerstone for nurturing talent, fostering internal knowledge sharing, and boosting job satisfaction within organizations. Data from 2023 shows that 92% of Fortune 500 companies have embraced mentoring programs, a notable rise from 70% in 2009. This growing trend highlights how businesses increasingly recognize that effective mentorship not only cultivates individual […]

Real-life SEO at Search Brothers: Unique insights about Google Search

The way we search for information and the ways in which our search queries are answered have evolved significantly from the inception of the first search engines. Subsequently, the job of an SEO has also changed over the years. Although the fundamentals of technical SEO and its implementation remain more or less the same, it’s […]

Looking ahead: SEO industry predictions for 2025

In SEO we get used to changes. We are often the first in line to proclaim how unpredictable our jobs are, and how difficult it is to accurately track our impact. We get used to adapting on the fly to algorithm updates, or changes in searcher behavior. So why then do we want to try […]

The SEO Framework: SEO Evangelization

SEO is a valuable tool that is intended, if done effectively, to help improve your site’s visibility and grow your organic traffic. However, implementing SEO recommendations isn’t a one-person job; getting buy-in for SEO is a crucial part of achieving long-term success. Whether you’re explaining SEO initiatives to executives, directors, team managers or your team […]

The SEO Framework: Log file analysis – why is it underused and overlooked?

 Many SEOs have heard about the benefits of log files. Analyzing log files is the only accurate way to get a clear picture of how Google is processing your website. One of the many benefits includes improving your site’s crawlability, a very important part of any SEO strategy. If your site can’t be crawled, […]

Insights on Google Discover: Interview with Clara Soteras

If you work in SEO, you know that we spend a lot of time analyzing how Google Search works and what steps we can take to improve our performance in the SERPs. Although no one knows for sure what goes into SERP rankings, the search engine giant sometimes gives us a peek behind the curtain […]

The SEO Framework: Core Web Vitals & Web Performance

  Whether you’re a developer, marketer, or website owner, optimizing for speed, responsiveness, and user experience is more important than ever; visitors expect fast, seamless interactions.  Slow, unresponsive pages can lead to higher bounce rates and lost opportunities. Not only is that bad for business, it’s also bad for rankings as Google considers these factors […]

The SEO Framework: Crawling & Indexing

   Crawling and indexing are two critical processes in the SEO world. If your site isn’t crawled, your pages won’t be indexed. If your pages aren’t indexed, then no one will find them and your SEO efforts will be useless. The concept seems pretty simple, but with the seemingly endless Google algorithm updates, your […]

Oncrawl obtains ISO 27001 Certification, reinforcing its commitment to information security

For the second time this year, Oncrawl has successfully attained a security milestone. The leading technical SEO solution provider obtained the ISO 27001 certification in April 2024. ISO27001: A framework for all data actors “ISO/IEC 27001 is the world’s best-known standard for information security management systems (ISMS). It defines the requirements that an ISMS must […]

Oncrawl raises the bar for security with SOC 2* (type 1) Certification

Oncrawl, leader in technical SEO data, proudly announces the achievement of successfully completing the SOC 2 assessment (type 1) in January 2024, reinforcing its commitment to data security and transparency. A guarantee of reliability and excellence The SOC 2 assessment (type 1), awarded after an in-depth process audit of the company’s processes, attests to the […]

Navigating customer journeys through the labyrinth of cognitive biases

Traditionally, we think about the customer funnel in a very linear way: there’s a phase for discovery, where users first interact with us; one for consideration, where they evaluate our offer; then they proceed down the other crucial steps of purchase and retention, where they decide to commit and finally come back for more. However, […]

Real-life SEO Podcast: Season 2 Roundup

That’s a wrap on season two! That’s all for now! We can’t believe it, but we have already finished season two of our Real-life SEO podcast and whether you were listening at the office, on the commute to work or while you were just out for a walk, we’re happy to know you’ve been listening […]