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The 30-day SEO transformation playbook: Week 4

This is week 4 of the 30-day SEO transformation series. Each week focuses on a specific Oncrawl Lens and provides a practical playbook for improving your site’s search visibility. Week 4: Master speed and user experience with the Performance Lens You’ve made it to the final week of the 30-day transformation. Over the past three […]

The 30-day SEO transformation playbook: Week 3

This is week 3 of the 30-day SEO transformation series. Each week focuses on a specific Oncrawl Lens and provides a practical playbook for improving your site’s search visibility. Week 3: Protect your progress with the Sanity Check Lens You’ve reached the halfway point of the 30-day transformation. In week 1, we worked on fixing […]

The 30-day SEO transformation playbook: Week 2

This is week 2 of the 30-day SEO transformation series. Each week focuses on a specific Oncrawl Lens and provides a practical playbook for improving your site’s search visibility. Week 2: Optimize what matters with the Content Lens You’ve completed week 1 and started to fix your structural issues. Your pages are now crawlable and […]

The 30-day SEO transformation playbook: Week 1

This is week 1 of the 30-day SEO transformation series. Each week focuses on a specific Oncrawl Lens and provides a practical playbook for improving your site’s search visibility. Week 1: Build your SEO foundation with the Crawl Discovery Lens Let’s say you manage an e-commerce site that has roughly 47,000 pages, but only 4,000 […]

Data driven SEO Part III: Competitor insights from Oncrawl

Previously we examined the technical SEO data to get more precise technical recommendations that will make your website content more discoverable and meaningful to search engines using Exploratory Data Analysis (EDA). EDA is where we inspect the statistical nature of the site’s SEO features such as word count. Single site audits don’t yield competitive insights […]

Data driven SEO Part II: Science based technical SEO recommendations

Previously we ran through how the Oncrawl API can be used to scale your SEO data science with Python code. If you followed the steps, you’re now ready for SEO science. With the data in place, we can now start the journey of examining the technical SEO data and ultimately generate more creative, yet precise, […]

The 5 phases of NLP

Although it has been around for years, it seems as though AI, and particularly generative AI – tools like ChatGPT and Gemini – is currently in its heyday. Wherever you turn, it has quietly embedded itself in a wide range of technologies, industries and applications.   As generative AI and the use of LLMs become more […]

Why and how to create an SEO hypothesis

In SEO, everyone has their own theories about how things do or should work. Some develop their own thoughts and some others prefer to follow existing theories, including recommendations from Google, without validating their ideas. A hypothesis is nothing more than an idea, an assumption about what one person thinks is the cause of a […]

Data driven SEO Part I: Using the Oncrawl API with Python

The Oncrawl API can be used to scale your SEO data science, thus enabling SEOs to generate more creative yet precise technical recommendations that will make your website content more discoverable and meaningful to search engines. Before any data driven SEO can take place, one needs to connect to the API and extract data which […]

Identifying your most valuable pages

Spotlight on segmentation We’ve got a new type of content to share with you this week! Below we’re introducing our very first “spotlight case study” that gives you a quick look at a customer success story. In this spotlight, we look at how custom segmentation can facilitate the process of identifying your site’s most valuable […]

SEO use cases for log file analysis

Server log files are like the “black box” of a website, as in they record everything that happens on your site. Log files include information on who visited your site, what pages they looked at, how long they stayed, and even if they ran into any errors. These logs store details such as the client’s […]

GA4 is in full effect: Connect your analytics data to Oncrawl

Time’s up! As of July 1, 2023, Universal Analytics is no more. The previous generation of Analytics is no longer collecting data and although it’s the end of an era, technical SEO analysis is still very much alive and, arguably, more necessary than ever. The big switch Google Analytics 4 has now replaced UA’s online […]