We have a new problem in international SEO. A problem nobody really saw coming: AI search engines. You might be thinking: Come on, everyone’s already talking about that. It’s not new anymore. True, but there is something about it we didn’t anticipate. A user searches in one language, but the machine can read in any […]
Indexing is a critical step for SEO. It refers to the process in which search engines, like Google, store and organize the content found during the crawling process. Once a page is indexed, it’s in the running to be displayed as a result for a relevant query. The indexing status of a page is totally […]
In the ever-evolving digital marketing landscape, the importance of a well-crafted international SEO strategy, which is all about localization, cannot be overstated. With businesses expanding their reach globally, the need for an effective approach to cater to diverse markets becomes crucial. One innovative and adaptive method gaining traction is a decentralized marketing strategy. In this […]
Any international SEO strategy should rely on hreflang as it helps target an international audience with more accuracy. However, hreflang can be a tricky subject for some SEOs as it can be difficult to use the annotations and to get them implemented correctly on geo-targeted websites. Let’s take a closer look at what you need […]
You’ve no doubt heard of international SEO, or how to implement an optimization process to enhance a project’s SEO performance in multiple markets. There are a number of actions involved in achieving this, such as carrying out a market and profitability analysis on the different markets you wish to target. In this article, we’ll take […]
Migrating websites is one of the most challenging projects for any brand. During a migration, websites undergo significant changes that could have a negative impact on the brand’s visibility, its online reputation and, ultimately revenue, especially if the migration is not performed well. This can be particularly risky for businesses operating in the crowded international […]
Every second, Google gets over 105 000 search queries. The average person makes three or four searches per day. Nearly 9 billion Google searches per day and 3.3 trillion page views. How can you ensure that people find your website among a surplus of content and websites? How can you ensure that people find the […]
International SEO Case Study: tips to get more visibility in new regions or countries When planning international SEO strategies, there are many things we can do to try to rank a website in specific countries and regions. Often, we make a lot of effort and, even so, without really knowing why, we can’t manage to […]
International SEO can have its fair share of nuances. Beyond certain technical matters like combating duplicate content and properly utilizing hreflang tags, internationalization often requires in-depth localized research and high-level strategic thinking. Dialing in your SEO for multi-regional and multilingual audiences starts with addressing the bigger picture behind your business’s international requirements. Considerations like country- […]
Only 25.9% of internet users use the English language, which means more than 70% of users surf the internet in other languages. And if your website serves content only in the English language, it may be failing to receive and engage a massive portion of the global organic traffic. So, how do you optimize your […]
Multilingual SEO is optimizing a website’s SEO process for multiple languages and multiple regions. Multilingual SEO focuses on a websites’ different sections, or a brand entity’s multiple domains for different regions and languages. It includes technical SEO, semantic SEO, local SEO, content related metrics, and contextual search principles. Since multilingual websites are larger, costly but […]
A local search engine optimization strategy can be really powerful for online stores. This might sound a little strange at first. After all, surely the whole point of having an eCommerce website is to be able to reach people all over the world? However, local SEO tips can and should be leveraged by online store […]