How to use log analysis to improve the structure of a media site

Identify opportunities to improve structure and categories

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Boost the potential of a media site

Discover how Julien was able to analyze the magazine’s entire site through crawling, log analysis and segmentation. This gave him a more concrete, “3D” view of the different sections.

Julien Ferras and his SEO team were able to manage a large volume of URLs, identify structural problems, and understand the reasons for excessive crawling.

Thanks to quick corrective actions, Paris Match set up a coherent tree structure and improved the organic readership of Paris Match.