How Unilever’s recipe platform puts technical SEO first with GroupM Turkey and Oncrawl

GroupM Turkey: huge improvement on organic performance for a content platform from Unilever

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Accelerated growth through content optimization

Yemekte Keyif Var (YKV) is a recipes & cooking advice content platform owned by Unilever. With a highly competitive sector, the need for high-quality content was even more present to increase the visibility of the platform.

GroupM Turkey chose to use Oncrawl to uncover technical issues and fix indexing issues.
Oncrawl helped them find a way to take advantage of seasonality and create useful and powerful content pages.