AI & The evolution of search

A practical guide to measuring your visibility with log analysis

Artificial intelligence is reshaping how users interact with search engines and how search engines interact with your site.

This e-book examines an increasingly important challenge: understanding how AI tools like ChatGPT perceive, process, and use your web content in its responses.

The e-book dives into how SEO professionals can adapt by using log file analysis to:

• Detect traffic from AI-driven bots
• Understand when & where AI accesses your site
• Track changes in crawl patterns across your site
• Measure your site’s presence in AI-generated results
• Integrate these insights into your SEO strategy

Whether you’re a technical SEO, content strategist, or digital marketer, this guide will help you navigate a future shaped by AI-assisted search and increase your chances of being seen, cited, and clicked in the AI space.